Turning customer behavior into predictive and profitable decisions
Rooted in research, we combine behavioral and data science to support smarter business decisions for profitable long-term growth.
Behavioral Science
Explains and applies human biases, heuristics, attitudes and emotions to anticipate human behavior.
Data Science
Quantifies behavioral patterns to model and predict customer behavior at scale.
Applied Research Network of Behavioral and Data Scientists
At Colcrane, we bring the robustness of academia into business decisions. By uniting applied behavioral and data scientists with organizations, we turn first-party customer data into calibrated, research-based predictive signals and decision-ready policies. This enables leaders to focus resources on what truly drives retention, profitability, and long-term customer value.
From behavioral insight to decision-driven intelligence
"Our digital lives leave a trail of decisions, preferences, and habits. We help you turn these signals into strategic action. Guided by the Pareto principle, we focus on the 20% of behaviors that drive 80% of results. By starting with the key decision, asking the right questions, and using only the first-party data that truly matters, we enable smarter, more sustainable growth rooted in lasting customer value."
More on our approach ➞
Curious how behavioral data science can help you reveal, predict and scale the key behaviors driving lasting customer value?