What we Offer

 

Guided by the Pareto principle, we turn academic research into actionable services that uncover and optimize the key drivers of customer value. Through first-party behavior data analysis and a behavioral science lens, we reveal high-impact opportunities. Our services deliver the greatest impact when applied iteratively and as a unified system — designed to work together to generate sustained, measurable value.

Customer Base Audit

A research-based, descriptive or predictive review of an organization's customer base that provides a standardized approach to assessing the health and evolution of customer relationships over time.

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Predictive CLV Modeling

We use cutting-edge machine learning, grounded in the latest research, to predict individual Customer Lifetime Value (CLV) and support smarter, more accurate long-term growth decisions.

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Behavioral Analysis

Applies advanced analytics and behavioral science to generate responsible, actionable insights that help understand and influence customer decision-making.

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Behavioral Experimentation

We apply behavioral science and predictive CLV to design smart, targeted experiments — turning insights into measurable actions that drive sustainable customer growth.

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Behavioral Segmentation

Categorizes customers based on real behaviors and decision patterns, enabling precise targeting, personalized experiences, and optimized marketing efforts.

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We offer organizations fast and problem relevant insight by harnessing existing behavioral economics research and customer behavior modeling. We seek to be a catalyst for change in how academic research within these fields create value in the real world.

Joel Anderssén, Lead Data Scientist
Joel Anderssén, Lead Data Scientist
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