Bringing behavioral data science to your customer base
Rooted in research, we combine behavioral and data science to drive smarter business decisions for sustainable and profitable growth.
Behavioral Science
Studies human biases, heuristics, attitudes and emotions to anticipate human behavior.
Data Science
Picks apart complex human behavior into smaller units of analysis with the aim to understand and predict behavior.
Platform for Applied Behavioral and Data Scientists
Colcrane connects academic applied behavioral and data science researchers with organizations to turn customer behavior into decision-driven loyalty intelligence. We believe that closer collaboration between academia and industry benefits both sides, creating a rigorous foundation for organizations to understand and navigate complex human behavior.
By combining research-backed methods we empower organizations to understand and responsibly influence customer behavior. This leads to clearer decisions, improved outcomes, and strategies that put customer value front and center.
From behavioral insight to decision-driven loyalty intelligence
Our digital lives leave a trail of decisions, preferences, and habits that we believe organizations can learn from more deeply and act on more strategically to better serve their customers. Guided by the Pareto principle, we use Behavioral Data Science to uncover, optimize and scale the 20% of factors that drive 80% of results — making growth smarter, more sustainable, and more profitable. More on our growth approach ➞
Curious how we can help uncover, optimize, and scale the behaviors that drive your best customers?