Bringing behavioral data science to your customer base
Rooted in research, we combine behavioral and data science to support smarter business decisions for sustainable and profitable growth.
Behavioral Science
Studies human biases, heuristics, attitudes and emotions to anticipate customer behavior.
Data Science
Quantifies behavioral patterns to model, predict, and simulate customer behavior at scale.
Platform for Applied Behavioral and Data Scientists
Colcrane connects applied behavioral and data science researchers with organizations to turn customer behavior into decision-driven loyalty intelligence. We believe closer collaboration between academia and industry creates a strong foundation for understanding and navigating complex human behavior.
By applying research-backed methods, we help organizations responsibly influence behavior, enabling clearer decisions, better outcomes, and strategies focused on lasting customer value.
From behavioral insight to decision-driven loyalty intelligence
Our digital lives leave a trail of decisions, preferences, and habits that we believe organizations can learn from more deeply and act on more strategically to better serve their customers. Guided by the Pareto principle, we use Behavioral Data Science to uncover, optimize and scale the 20% of factors that drive 80% of results — making growth smarter, more sustainable, and more profitable. More on our growth approach ➞
Curious how we can help uncover, optimize, and scale the behaviors that drive your best customers?