Who We Are

Colcrane was founded on the belief that closer collaboration between industry and academia benefits both sides—especially by creating a rigorous foundation for understanding and navigating complex customer behavior. As access to behavioral data becomes more restricted, organizations face increasing pressure to do more with less to effectively understand and influence customer decision-making.

Unfortunately, collaboration between academia and organizations is often slow and misaligned with managerial needs. Researchers tend to prioritize gathering new data and remain cautious about offering prescriptive advice, leaving organizations with vast amounts of existing data that are only valuable if analyzed and interpreted correctly.

At the same time, there is a wealth of relevant research already available that can be rapidly synthesized and applied. Colcrane bridges this gap by delivering fast, relevant insights through the combined power of existing research and advanced data modeling.

We strive to be a catalyst for change in how customer behavior is understood strategically, transforming how research and behavioral data are leveraged to influence customer decisions. Our curated network of academic experts gives clients access to top-tier talent and insight—providing a rigorous, research-backed foundation to better understand and navigate complex customer behavior.

Our name reflects who we are. Col — a subtle nod to the call to action. Crane — inspired by the family name, Kurki, shared by two of our founding partners, and the bird known for seeing the bigger picture from above. When you need to rise above the noise in your customer data — Call Crane, i.e., Colcrane.

Our Growth Methodology

Our approach begins with a comprehensive audit of an organizations customer base, followed by an in-depth analysis of customer behavior. Using advanced predictive customer lifetime value (CLV) models, we identify the customers, segments, and strategies most likely to drive sustainable growth. This enables us to go beyond surface-level insights — uncovering hidden patterns, segment dynamics, and untapped opportunities that reveal what truly creates long-term value.

But insight alone doesn't drive results. That's why we prioritize focused experimentation — transforming analysis into measurable action. We design and run experiments to test high-impact strategies, ensuring every initiative aligns with maximizing customer value. Guided by the principle that not all customers or actions are created equal, we help businesses concentrate on the critical few segments and behaviors that yield the greatest results, avoiding wasted effort on low-impact activities.

By segmenting customers based on their actual behavior and the value they generate — rather than just demographics — we uncover patterns that highlight the segments most likely to deliver lasting impact. This precision enables us to tailor strategies that meet real customer needs and drive tangible business outcomes. Our approach not only maximizes value from existing customers but also supports acquiring new, high-value lookalike customers — fueling sustainable and profitable growth.

At Colcrane, we turn guesswork into precision — combining behavioral economics, predictive CLV, and focused experimentation to uncover high-impact opportunities and drive smarter, scalable decisions.