Who We Are

Colcrane was founded on the belief that closer collaboration between industry and academia creates better outcomes for both. Yet these collaborations have often been slow, misaligned with managerial needs, and limited in impact. Researchers tend to prioritize collecting new data and avoid prescriptive advice, leaving organizations with vast stores of underused customer data and little guidance on how to act on it.

At the same time, a wealth of existing research already holds the answers to many business challenges — it simply needs to be synthesized and applied.

Colcrane bridges this gap by combining advanced data modeling with the power of existing research, delivering insights that are fast, relevant, and decision-ready.

As access to behavioral data becomes more restricted, organizations face increasing pressure to do more with less. We help clients turn their first-party data into a strategic asset, transforming how behavioral data and research are used to understand and influence customer decision-making.

At Colcrane, we make research practical, data strategic, and insights actionable, helping organizations bridge the gap between knowledge and impact.

Our name reflects who we are:
Col: a subtle nod to a call to action.
Crane: drawn from the family name Kurki, shared by two of our founding partners, and inspired by the bird known for seeing the bigger picture from above.

When you need to rise above the noise in your customer data — Call Crane, i.e., Colcrane.

The Colcrane Way

Turning Guesswork into Precision

At Colcrane, we bring clarity to complexity. We're not here to replace your CRM, agency, or analytics stack, we serve as the strategic and value-focused lens that brings clarity, coherence, and alignment to them all. Our goal is simple: to ensure every effort in your organization moves in the right direction — leading to smarter decisions, stronger customer relationships, and sustainable long-term growth.

Our Approach

Typically collaborations begins with a comprehensive Customer Base Audit, a research-based review that reveals where value is created, sustained, and lost across your customer portfolio.
Using advanced predictive models, we uncover hidden patterns, shifting segment dynamics, and untapped opportunities that shape future growth.

We seek not to start start with the data for its own sake. We start with the decisions that matter most, defining the key business questions first and focusing only on the data that leads to action. This ensures every insight moves you forward and every analysis serves a strategic purpose.

From Insight to Action

Insight without action is wasted potential. Once we've deepened our understanding of your customer base and identified the true drivers of growth, we move into behavioral experimentation.
Together, we design real-world tests of high-impact strategies, measure results, and rapidly feed learnings back into the next decision. The result is a continuous improvement loop — smarter choices, sharper execution, and stronger results over time.

Why It Works

Not all customers or actions are created equal. By segmenting customers based on actual behavior and value contribution — not just demographics — we reveal the critical few segments that drive the greatest impact. This clarity enables targeted strategies that improve retention, deepen loyalty, and strengthen profitability.

Our models also help identify and acquire high-value lookalike customers, ensuring growth that's not just faster — but smarter, more sustainable, and more profitable.

Who We Work With

We partner with organizations where retention and lifetime value are central to growth:

B2C & D2C — Retail, fitness & wellness, telecom, financial services, NGOs, education, and subscription-based digital services.
B2B — SaaS providers, business service firms, and distributors, where account-level churn and expansion drive profitability.

Our curated network of applied academic researchers gives every client access to world-class behavioral and data science expertise, ensuring a rigorous, research-backed foundation for navigating complex customer behavior.

• For enterprises: We enhance your in-house analytics with behavioral science and predictive modeling, embedding deeper understanding and sharper decision tools into your existing teams.

• For growth-stage companies: We provide an outsourced behavioral data science function — advanced modeling and insight without the need to build an internal analytics team.

The Colcrane Difference

We believe businesses grow best when every decision is guided by clarity.
By applying a scientific approach to CRM and customer behavior, we help you focus your resources where they matter most. Our models, experiments, and behavioral insights don't just drive incremental gains — they spark new ways of thinking that lead to lasting transformation.

To us, being data-driven simply means being honest, honest about what we know, what we don't, and what we can only sense. That kind of honesty builds better decisions than any dashboard ever will.

Our goal is not only to embed intelligence into your systems, but to equip your teams with a more scientific, curious, and forward-looking mindset. One that turns insight into sustained customer growth and loyalty.