Description

Micro-Behavioral Drivers identifies the small, repeatable behaviors in your first-party data that reliably predict retention and long-term value — and turns them into targeting rules your CRM team can actually use.

Most analytics stop at what happened. Even many "behavior" projects stop at why. We focus on which micro-actions matter, when they matter, and how to operationalize them—so you can move from personalization-as-a-format to personalization that's profitable.

Grounded in behavioral science and advanced modeling, we uncover the signals and decision cues that precede pivotal moments in the customer journey. These micro-behaviors are small actions—like onboarding completion, early repeat cadence, feature adoption, and responsiveness to messages—that reliably signal who will retain, return, and generate long-term value. We quantify their impact on future value, translate them into clear segments or scores, and deliver playbooks your team can run across channels.

With Micro-Behavioral Value Drivers, you can:

• - Detect early-value signals and churn risk before they show up in KPI drops.

• - Identify the few behaviors that cause outsized differences in retention and profitability.

• - Convert insights into practical targeting rules (who gets what, when, and why).

• - Prioritize journeys, interventions, and incentives around behaviors that actually lift long-term value.

The outcome is a decision-ready behavioral layer—where first-party signals become repeatable policies for CRM, lifecycle, and product teams. In short: we don't just interpret behavior; we pinpoint the micro-drivers of value and make them actionable.