Applied Behavioral Intelligence

Customer Base Audit

A research-based diagnostic (descriptive or predictive) that maps how customer value is created, sustained, and lost—so you can focus retention, acquisition, and investment where it matters most.

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Predictive CLV Modeling

Explainable, research-driven CLV models that forecast future customer value at the individual level, so you can allocate budgets, set targeting rules, and grow profitably with confidence.

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Customer State Intelligence

A probabilistic lifecycle model that detects state shifts (active → drifting → dormant) and predicts what's next—so your CRM team can intervene earlier, choose the right action, and avoid one-size-fits-all journeys.

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Micro-Behavioral Drivers

We detect the small, repeatable behaviors in your first-party data that predict retention and long-term value—then translate them into targeting rules and testable actions.

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Behavioral Experimentation

We design and guide decision-critical experiments grounded in behavioral science – validating which changes drive incremental retention and long-term customer value, not just short-term conversion lift.

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Behavioral Segmentation

Behavior-based segmentation that turns your customer base into actionable groups—so your CRM team can tailor journeys, policies, and experiences by how customers behave and what they're likely to do next.

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