What We Offer
Guided by the Pareto principle, we transform academic research into practical services that identify and optimize the behaviors driving long-term customer value. Using first-party data and behavioral science, we take a decision-driven approach: start with the business decision, define the critical questions, and gather only the data needed. We work with organizations with large customer bases where retention and lifetime value drive growth — from consumer brands, subscription services, NGO:s to B2B companies with broad account portfolios.
We offer organizations fast and problem relevant insight by harnessing existing behavioral economics research and customer behavior modeling. Curious how we can help you uncover, measure and scale the key behaviors driving lasting customer value?
Joel Anderssén, Lead Data Scientist