What We Offer

 

Guided by the Pareto principle, we turn academic research into practical services that identify and optimize the behaviors that drive long-term customer value. Using first-party behavioral data and insights from behavioral science, we follow a decision-driven analytics approach—starting with the business decision, defining key questions, and gathering only the data needed. This keeps every analysis actionable, enabling continuous measurement, evidence-based experimentation, and sustainable growth.

Customer Base Audit

A research-based, descriptive or predictive review of an organization's customer base that provides a standardized approach to assessing how value is distributed, sustained, and eroded across existing customers.

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Predictive CLV Modeling

Leveraging cutting-edge statistical models grounded in the latest research, we predict individual Customer Lifetime Value (CLV) to enable smarter, more accurate decisions that drive sustainable long-term growth.

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Behavioral Analytics

We combine first-party data with behavioral science to analyze and predict customer actions—such as churn, engagement, and purchase intent—enabling you to optimize strategies that drive lifetime value.

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Behavioral Experimentation

We design and run targeted experiments grounded in behavioral science, continuously iterating to optimize strategies that drive sustainable long-term customer growth.

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Behavioral Segmentation

Categorizes customers based on real behaviors and decision patterns, enabling precise targeting, personalized experiences, and optimized marketing efforts.

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We offer organizations fast and problem relevant insight by harnessing existing behavioral economics research and customer behavior modeling. Curious how we can help you uncover, optimize, and scale the key behaviors driving lasting customer value?

Joel Anderssén, Lead Data Scientist
Joel Anderssén, Lead Data Scientist
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