What we Offer

 

Guided by the Pareto principle, we turn academic research into actionable services that uncover and optimize the key drivers of customer value. Through first-party behavior data analysis and a behavioral science lens, we reveal high-impact opportunities. Our services are at their strongest when delivered as an integrated whole — designed to work together to create sustained, measurable value.

Customer Base Audit

A research-based, systematic review of the behavior of an organizations customer base that enables us to assess the health and evolution of the relationship with customers overtime.

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Predictive CLV Modeling

We use best-in-class machine learning models to predict future Customer Lifetime Value (CLV) based on the latest academic research within the field.

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Behavioral Analysis

Provides behavioral insights for understanding and influencing customer decision-making in a responsible way by applying behavioral science principles and methodology.

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Behavioral Experimentation

A scientific method for evaluating the long-term behavioral impact of changes in an organization's offerings, marketing, or customer experience.

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Behavioral Segmentation

Categorizes customers based on real behaviors and decision patterns, enabling precise targeting, personalized experiences, and optimized marketing efforts.

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We offer organizations fast and problem relevant insight by harnessing existing behavioral economics research and customer behavior modeling. We seek to be a catalyst for change in how academic research within this field create value in the real world.

Joel Anderssén, Lead Data Scientist
Joel Anderssén, Lead Data Scientist
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