What We Offer

 

Guided by the Pareto principle, we turn academic research into actionable services that uncover and optimize the key drivers of lasting customer value. By combining first-party behavioral data analysis with a behavioral science lens, we identify which growth opportunities matter most. Our integrated and decision-driven services are designed to help organizations measure, iterate, and scale initiatives — making us a strategic partner dedicated to sustained, profitable, and measurable growth.

Customer Base Audit

A research-based, descriptive or predictive review of an organization's customer base that provides a standardized approach to assessing how value is distributed, sustained, and eroded across existing customers.

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Predictive CLV Modeling

Leveraging cutting-edge statistical models grounded in the latest research, we predict individual Customer Lifetime Value (CLV) to enable smarter, more accurate decisions that drive sustainable long-term growth.

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Behavioral Analysis

By analyzing and modeling first-party data through a behavioral science lens, we uncover hidden patterns in customer decision-making and engagement—revealing which actions truly drive lifetime value and which don't.

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Behavioral Experimentation

We design and run targeted experiments grounded in behavioral science, continuously iterating to optimize strategies that drive sustainable long-term customer growth.

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Behavioral Segmentation

Categorizes customers based on real behaviors and decision patterns, enabling precise targeting, personalized experiences, and optimized marketing efforts.

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We offer organizations fast and problem relevant insight by harnessing existing behavioral economics research and customer behavior modeling. We help you understand which customer behaviors truly grow value over time.

Joel Anderssén, Lead Data Scientist
Joel Anderssén, Lead Data Scientist
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