Value-Based Acquisition Signals

Description

Paid media platforms optimize whatever signal they receive. If that signal is short-term conversions or revenue, that is what the system will chase. We ensure they optimize for long-term customer value.

Colcrane designs and validates economically grounded value signals—such as predicted CLV or contribution margin – and translates them into clear decision rules for thresholds, prioritization, exclusions, and timing. These signals can then be activated in platforms like Google and Meta through your in-house team or agency.

Our role is not campaign management. It's making the signal trustworthy, measurable, and tied to incremental long-term value – so paid spend drives profit, not just engagement.



Value

  • Optimize for profit, not proxies: shift from short-term conversions/ROAS to predicted long-term customer value (CLV / contribution margin).

Better customer quality: acquire customers who are more likely to retain, repeat, and grow in value – not just convert once.

Clear decision rules: thresholds, exclusions, and caps that prevent overbidding on low-value segments and protect margin.

Measurable incremental impact: validation via holdouts/experiments so you can separate real value uplift from platform credit.